FastParty is a location-based mobile solution that helps you select from a wide variety of craft beers (and/or sodas), pair them with selected gourmet snacks – while you're on the go – and have it all delivered to the same destination you're on your way to – or you can swing by after you place your order, and pick it up from a store within 5 blocks of the address you're going to.
It gives the user access to expert's selections and advice from Duane Reade's FASTParty team and the good folks from BeerAdvocates.com, as well as your own connected friends' selections and favorites.

Brand design, creative strategy and environmental branding for GOODNESS pop-up restaurant – a venue with a mission is to provide healthy, delicious food to a wide audience and showcase regionally sourced seasonal cuisine created by local culinary talents like celebrity chef Mario Batali. GOODNESS pop-up restaurant and events fuse together environmental awareness, health, luxury and convenience to create a new standard of living, proving that—all around the world—"eco is always chic."

An integrated 360 campaign pitch for the German and Arabic channels packages for the premium television service provider brand, with innovative micro-targeting using cultural heritage, social media, and brand experience approach.

Branding and promoting the launch of a new practice for Novartis Pharmaceuticals – cross-culture marketing initiative, CCM – a first in the pharma world – with a strategy of crafting tailored messages for targeted niche markets in the US, based on a cultural background and/or faith groups, starting with one of their leading drugs – DIOVAN®. Following this success, I’ve also pitched and won two additional campaigns for two more drugs – EXFORGE® and MENVEO® – with total billings growing from US$ 5 million to US$ 15 million, and expected to grow even more this year by expanding the model into more cross-cultural markets.

Redesigned UX and UI components for the investors section of the site. Check it out: www.vringoip.com

This campaign marked the launch of Thai Airways' Premium Economy class on flights originating from JFK, the campaign involved communicating the brand and it's new product to four different markets in the U.S. as well as promoting the business class segment of the brand on the new aircrafts added to the fleet to service the JFK-Bangkok route across all markets nation wide.

A new business pitch deck taken to he next level. This dynamic presentation utilizes Prezi platform and contains all original design themes and animation as well as sound design for the pitch deck.

UX and UI visual design for the Covenant brand and website relaunch. Take a look: www.covenantinvestors.com

The Food Bank For New York City, the area’s major hunger-relief organization, has appointed Margarette Purvis its new president and chief executive officer. Effective October 1, 2011. Ms. Purvis succeeds Dr. Lucy Cabrera, whose retirement after more than two decades as head of the organization was announced in January.
This project included shooting, directing and editing a short web video communicating the news and connecting the newly appointed CEO with the staff at large through a conversational-style clip, that was then posted on the organization's website, YouTube channel, and distributed with the press release.
Production included HD broadcast-quality digital video shoots, directing, sound and video editing.The production included broadcast-quality live video shoots, UX and interface design, multimedia application authoring and CD-ROM mastering and mass production.

A proposed new UX and UI components redesign for the website.

Brand design, web UX and UI design,as well as print collateral design and production.

A mobile driven travel platform, with a patent-pending new technology for proprietary information processing system and method for tracking geographically targeted advertisements. 

Arrivalist is so far the only available way to reach bona-fide visitors on mobile devices and personal computers while in market, significantly enhancing the visitor’s experience by providing local tips, offers, and giveaways via a geo-fenced alerts. 


Two micro-targeted campaigns: A poster campaign targeting spas health clubs in the tri-state area promoting Thailand as a new sophisticated getaway destination for the holiday traveling season. This effort was followed with a digital display campaign promoting the diversity of unique activities that are available for the visitor of Thailand.

North America Re-launch. Creative direction and copy for the Times Square digital display piece, as well as creative and production direction for print, OOH bus wraps and signs in the Tri-state area.

An overhaul of the Global Advertising Strategies' own brand included a complete online identity re-launch with an all new UX, IA, interaction design, new theme and all.

This is a multiple brochure production project, the scope included original + stock photography direction, page design and layout, pre-press and print production.

A life-style monthly magazine. Work included designing the brand and identity, then designing the publication's main templates and page layout. Work also included providing original photography and managing the monthly production cycle.

This nifty flash powered site serves as my very own online archive, with most of my old works included, it covers projects that go back to 1996, its kind of neat that it shows how technology evolved and the applications of new tools really changed the game. Check it out: www.mekksworld.com