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Flavors of India campaign. A microsite for an interactive user-driven online contes design and development, along with a complete TV, Print, and Digital advertising campaignAdvertising, Web Design2010 -
Brand design, creative strategy and environmental branding for GOODNESS pop-up restaurant – a venue with a mission is to provide healthy, delicious food to a wide audience and showcase regionally sourced seasonal cuisine created by local culinary talents like celebrity chef Mario Batali. GOODNESS pop-up restaurant and events fuse together environmental awareness, health, luxury and convenience to create a new standard of living, proving that—all around the world—"eco is always chic."Brand Identity2012 -
Creating a new brand for the annual cultural event that takes place in various venues in New York City, with complete redesign for the brand symbol and color schemes, as well as online branding and UX design for the festival's website www.russianfilmweeknyc.com.Brand Identity , UX Design2009 – 2010 -
Brand design, web UX and UI design,as well as print collateral design and production.Brand Identity , UX Design2013 -
An integrated 360 campaign pitch for the German and Arabic channels packages for the premium television service provider brand, with innovative micro-targeting using cultural heritage, social media, and brand experience approach.Advertising2012 -
Branding and promoting the launch of a new practice for Novartis Pharmaceuticals – cross-culture marketing initiative, CCM – a first in the pharma world – with a strategy of crafting tailored messages for targeted niche markets in the US, based on a cultural background and/or faith groups, starting with one of their leading drugs – DIOVAN®. Following this success, I’ve also pitched and won two additional campaigns for two more drugs – EXFORGE® and MENVEO® – with total billings growing from US$ 5 million to US$ 15 million, and expected to grow even more this year by expanding the model into more cross-cultural markets.Advertising2010-2011 -
An award-winning integrated 360 campaign promoting Turkey as a travel destination, “Unlimited Turkey", a fully integrated campaign with the goal to raise awareness about Turkey as a travel destination in North America. It included prime time TV, prominent billboards in New York City in key DMA, print and newspaper ads, taxi-top banners, and double-decker bus displays.Advertising2009 -
"What's In The Box?". An integrated campaign pitch – print/digital – for the Russian channels package for the premium television service provider brand.Advertising2011 -
Redesigned UX and UI components for the investors section of the site. Check it out: www.vringoip.comUI/UX, Web Design2013 -
This campaign marked the launch of Thai Airways' Premium Economy class on flights originating from JFK, the campaign involved communicating the brand and it's new product to four different markets in the U.S. as well as promoting the business class segment of the brand on the new aircrafts added to the fleet to service the JFK-Bangkok route across all markets nation wide.Advertising2008 -
UX and UI visual design for the Covenant brand and website relaunch. Take a look: www.covenantinvestors.comUI/UX, Web Design2013 -
Brand design, creative strategy and environmental branding for GOODNESS pop-up restaurant – a venue with a mission is to provide healthy, delicious food to a wide audience and showcase regionally sourced seasonal cuisine created by local culinary talents.
I have also written, filmed, edited and directed this highlight video.Brand Identity , Digital Video2012 -
A new business pitch deck taken to he next level. This dynamic presentation utilizes Prezi platform and contains all original design themes and animation as well as sound design for the pitch deck.Advertising Pitch2011 -
Digital video post production and sound design for Asia-Pacific Economic Cooperation CEO Summit in Hawaii, USA in 2011, and Vladivostok, Russia in 2012.Digital Video , Sound Design2012 -
In this project, I led the brand launching for this New York based PR and communications agency, creating its gateway for engaging national and international international clients.Brand Revitalization , Web Design2012 -
Design, page layout, and production of the Spring 2010 lookbook for this unique fashion brand, producing promotional collateral lookbook displaying the spring 2010 collection.Brand Revitalization2009 -
The Food Bank For New York City, the area’s major hunger-relief organization, has appointed Margarette Purvis its new president and chief executive officer. Effective October 1, 2011. Ms. Purvis succeeds Dr. Lucy Cabrera, whose retirement after more than two decades as head of the organization was announced in January.
This project included shooting, directing and editing a short web video communicating the news and connecting the newly appointed CEO with the staff at large through a conversational-style clip, that was then posted on the organization's website, YouTube channel, and distributed with the press release.
Production included HD broadcast-quality digital video shoots, directing, sound and video editing.The production included broadcast-quality live video shoots, UX and interface design, multimedia application authoring and CD-ROM mastering and mass production.Digital Video2011 -
A proposed new UX and UI components redesign for the website.UI/UX, Web Design2013 -
A proposed new UX and UI components redesign for the Aquilo Brand design overhaul and a website relaunch.UI/UX, Web Design2013 -
Brand design, web UX and UI design,as well as print collateral design and production.Brand Identity , Web Design2013 -
Brand design, web design, AI and UX, and print collateral design.Brand Identity , Web Design2012 -
A complete set of concepts in this pitch demonstrates my proposed alternative approach to illustrate the airline's unique offerings for travelers between the US, Canada, and the Russian Federation as well as those connecting to several former Soviet Union countries CIS.Advertising2011 -
Two micro-targeted campaigns: A poster campaign targeting spas health clubs in the tri-state area promoting Thailand as a new sophisticated getaway destination for the holiday traveling season. This effort was followed with a digital display campaign promoting the diversity of unique activities that are available for the visitor of Thailand.Advertising2008 – 2009 -
North America Re-launch. Creative direction and copy for the Times Square digital display piece, as well as creative and production direction for print, OOH bus wraps and signs in the Tri-state area.Advertising2010 - 2011 -
Creating a world class beauty and lifestyle brand for the New York based beauty and lifestyle salons, with refined design aesthetics and branding themes for multimedia applications such as promotional collateral and digital advertising as well as the brands' online UX and interaction design along with complete branding elements and color schemes for environment applications in the various salon stores.Brand Identity2009 -
VISA Takes You Places campaign. Print, Collateral, and OOH campaign for VISA and Metro super markets, celebrating the James Bond lifestyle and promoting the premiere of the launch of the Die Another Day movie.Brand Idea , Print Design2002 – 2003 -
An overhaul of the Global Advertising Strategies' own brand included a complete online identity re-launch with an all new UX, IA, interaction design, new theme and all.Brand Revitalization , UX Design2010 -
This is a multiple brochure production project, the scope included original + stock photography direction, page design and layout, pre-press and print production.Brand Revitalization , Product Brochure2007 -
U.S. Launch Campaign. A 360 launch campaign for the international Foreign Currency Exchange brand.Advertising, Brand Revitalization2009 -
This nifty flash powered site serves as my very own online archive, with most of my old works included, it covers projects that go back to 1996, its kind of neat that it shows how technology evolved and the applications of new tools really changed the game. Check it out: www.mekksworld.comWeb Design1996 – 2005 -
An integrated campaign concept, ideation, and and supervision of execution – which involved two boutique agencies and a production studio – to expand DIRECTV’s reach into the Russian marketin the US to move beyond competing over the price point. Building on a slice of life approach to exemplify the life of a Russian-American family using DIRECTV. To go beyond a testimonial model, the concept required high engagement and communicated the breadth of DIRECTV’s services.Advertising2010 -
A life-style monthly magazine. Work included designing the brand and identity, then designing the publication's main templates and page layout. Work also included providing original photography and managing the monthly production cycle.Brand Identity , Print Design2005 – 2007
